Change is coming to rural Jefferson, Iowa. It’s the kind of change that Linc Kroeger hopes will spread to more communities across the middle of the country in the very near future. “My passion is turning around rural. It’s devastating for me to visit these rural communities that are just drying up,” says Kroeger. “Everyone is moving to urban centers. Many say, ‘I would love to live rural, but what would I do?’” Kroeger leads the R3 initiative for Pillar Technology, a Columbus, Ohio-based coding and software development consulting firm. R3 stands for Revive. Rebuild. Restore. and its mission is bringing tech jobs to rural America.