Thursday, October 22, 2020 | Nationwide
Every October, thousands of programs celebrate afterschool nationwide. Afterschool programs highlight the important role afterschool programs play in the lives of children, families and communities. Plan your Lights On Afterschool event for this upcoming October.
Use the following questions to help figure out your event logistics.
WHO are you trying to reach with your message? Parents, educators, funders, policymakers, media.
WHO are the best people to deliver your message? Parents, students, principals, mayor.
WHO to invite to your event? Kids, educators and school personnel, parents, grandparents and extended family, business and community leaders, local partners, policymakers, media, youth organizations (sports teams, school bands, academic and service clubs), volunteers, local celebrities (TV news anchor, radio host, athletes), community members.
WHEN should you celebrate? Celebrating Lights On Afterschool between the hours of 3 and 6 p.m. is the best way to call attention to the needs of students during the hours after school. Celebrate during regular afterschool program hours or during the evening when parents can participate.
WHEN is the best time to reach your target audience? Be mindful of your target audience and pick a time that best suits your goals. Remember that print reporters often need to file stories by late afternoon. If it is important that elected officials or community leaders attend, perhaps hold a breakfast or lunch reception.
WHERE is the best place to deliver your message? Your location should be the best place to bring your message home and be easily accessible to your guests and target audience. Your afterschool program facility, indoors or outdoors, city hall, public library, park or recreation center, museum, places of worship, or school gymnasium or auditorium.
WHAT would you like to come out of your event? Media coverage? A stronger relationship with your mayor? More parent involvement? Impress funders or potential funders?
WHAT message do you want to communicate? How can you demonstrate to your target audience that afterschool is key to kids’ success? What is the value of your program from the perspective of the community, parents, funders, students and local businesses?
WHAT to do?
WHAT activities can you include at your event?
Source: Afterschool Alliance